Dear Esteemed Participants,

We are delighted to announce that the 6th International Symposium on Applied Structural Equation Modelling and Methodological Matters (SASEM) and 2025 International Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM) will be jointly held at Wynn Macau, Macao SAR, China on 28-31 July 2025. 

SASEM is an international conference to perpetuate the discourse and the use of SEM and research methods as well as a platform for learning and networking. This symposium will be chaired by Yide Liu and T. Ramayah. It is organised by Sarawak Research Society and mySEM with the support from Emerald Publishing and SmartPLS as well as in collaboration with Responsible Borneo (ReBorn).

PLS aims to unite researchers and practitioners engaged in empirical applications and methodological advancements of the PLS-SEM method. This inclusive conference welcomes participants ranging from novices to world-leading experts, fostering a spirit of sharing and collaboration.

For more information about the symposium or any queries, please contact the Conference Secretariat at sasempls2025@iccmacao.com.

Prof. Yide Liu and Prof. T. Ramayah