SASEM CONFERENCE

Research Methods Workshop

Wynn Macau | July 28, 2025

Dr. Christian M. Ringle, Professor of Management and Decision Sciences,
Hamburg University of Technology, Germany, and James Cook University, Australia

Christian is a chaired Professor of Management and Decision Sciences at the Hamburg University of Technology (Germany) and James Cook University (Australia). His research, which has been cited more than 250,000 time (Google Scholar), focuses on management and marketing topics, method development, business analytics, machine learning, and the application of business research methods to decision making. His contributions have been published in journals such as Industrial Marketing Management, International Journal of Research in Marketing, Information Systems Research, Journal of Business Research, Journal of Service Research, Journal of the Academy of Marketing Science, Long Range Planning, and MIS Quarterly. Since 2018, Christian has been included in the Clarivate Analytics' Highly Researchers list. He regularly teaches doctoral seminars on business analytics and multivariate statistics. Christian is a co-founder and co-developer of the statistical software SmartPLS (https://www.smartpls.com).

· More information on Christian M. Ringle and his list of publications: http://www.tuhh.de/mds/team/prof-dr-c-m-ringle.html

· Google Scholar: https://scholar.google.de/citations?user=y5F176wAAAAJ&hl=de  

· Email: c.ringle@tuhh.de 

For more information, please click here.

To be updated